Our expertise is based on three fundamental pillars:

  • A perfect knowledge of consumer behavior and African distribution channels (traditions, regional and ethnic, consumption habits, shopping habits) allowing us to provide our clients objective information and relevant analysis.
  • Loyal correspondents network enabling almost instantaneous responsiveness and a permanent adaptability.
  • Mastery of marketing techniques (statistics, marketing concepts, data analysis, etc.)


We take care to the quality and reliability of the studies recommendations to ensure you relevant results.

Ad hoc quantitative studies

Étude sur mesure pour répondre à un besoin précis.

Permanent quantitative studies

Obtenez des informations chiffrées et les mesures d’une cible visée.

Qualitative research

Étude des comportements et des motivations d’un groupe restreint de consommateurs.

Audience research

Mieux comprendre le marché, en définir l’utilité et le but pour l’annonceur.

Ad hoc quantitative studies

  • Specialized teams with dedicated team, used to the market studied, its characteristics and its actors.
  • Quantitative surveys by phone
  • Quantitative surveys face-to-face in urban or rural areas
  • Counting flow of visitors, counting flow loops to an address, passenger counting, customer etc …
  • Call backs, Design test, satisfaction surveys
  • Mystery shopping
  • Consumer Surveys: product testing, trade-off studies, post-test
  • Automotive: customer satisfaction survey
  • Benchmarking: positioning research and screen industry competition

Permanent quantitative studies

  • TV / Radio Panel: monthly, method of quotas by gender, age, education, PCS.
  • Panel pharmacies: Number of outlets, geographical distribution, interview mode, representativeness.
  • Algeria Omnibus: representative sample of the Algerian population 15 years and older.
  • Africaleads Panel: Panel of 500 opinion leaders on 5 countries (Senegal, Ivory Coast, Burkina Faso, Cameroon , Democratic Republic of Congo) – Image barometer opinion survey.
  • Opinion survey “Moral of the Nation” on the attitude and expectations of citizens, pre-election polls.
  • Barometers

Qualitative research

  • Focus Groups: consultants, facilitators, all with at least 5 years of experience.
  • Depth individual interviews
  • Sociological and economic impact studies
Audience research

  • Audience Measurement TV, Radio & Web
  • Campaign Balance Sheets

  • Press review
  • Poll TV & Radio
  • Monitoring TV & Radio


North and East Africa

Mauritania, Morocco, Algeria, Tunisia, Egypt, Sudan, South Sudan, Djibouti

Western Africa

Senegal, Gambia, Cape Verde, Liberia, Ivory Coast, Ghana, Togo, Benin,Niger, Mali, Burkina Faso, Chad

Central Africa, Indian Ocean

Cameroon, Gabon, Congo, DRC, CAR, Angola, Burundi, Rwanda, Kenya, Tanzania, Madagascar, Reunion